Thursday, May 27, 2010

Nike Outdoes Itself


Sorry it's been a minute since my last post.  I've just been busy handling business and trying to get these bills paid.  But don't worry, I know I gotta give you what you want, I gotta give you what you need! *in my Chuck D voice* I appreciate you visiting my blog, and don't want to lose you! I'm continuing to work on doing a better job of balancing everything.  It's just hard! OK, no more excuses.  Let's go! *in my Diddy voice*

World Cup fever is in full effect!  As I walk around NYC, I can't help but notice bars and restaurants promoting the event  on every street of every neighborhood. We only have about 2 weeks to go and I'm starting to get really pumped, especially because the NBA Playoffs have been a HUGE disappointment.  I can't wait to watch a tournament that makes me care.  And, as much as I love the NY Yankees, it's not enough for me.  I feel like a piece of me is missing, especially since I can't watch my Jets until August.  Thankfully that void will be filled on June 11th when the largest sporting event in the world starts.

Last week, Nike released a 3 minute promo for the World Cup called "Write the Future".  Everybody and their mama was in that spot.  Literally.  It's epic.  And, because it's so big, and has generated so much press, you'd think that Nike was an official partner of FIFA and the World Cup, if you didn't know any better.  They "just do it" big and go hard.  They rep some of the best soccer/football players in the World (Didier Drogba, Wayne Rooney, Franck Ribery and Christiano Ronaldo) and reap the benefits of the implied association they make with the event, without using any FIFA intellectual property.  Rather than paying FIFA hundreds of million of dollars to become an official sponsor, like Adidas, they'd rather rally their roster of talent to sell their brand, while promoting the event at the same time. So smart.

Today, Adage released an article stating that Nike's release of "Write the Future" broke their own viral record for the biggest audience in the first week of a campaign with 7.8 million views.  That's A LOT of people!  The previous record, which was also held by Nike, was the creepy (my word, not theirs) "Earl and Tiger" ad, which debuted in April with 6.3 million views in its first week. Nike's latest feat is way more impressive because it didn't have the luxury of a sex scandal from the world's most popular athlete to benefit from. 

Seriously though, even if you are Adidas or FIFA, can you really be mad at Nike when they're bringing this many eyeballs to their work which in turn promotes the World Cup?   Every four years, Nike catches a lot of flack for "ambushing" this event.  I understand why people get upset with "ambushers".  At the end of the day, it's all about money.  But, in my opinion, if you're Adidas, FIFA, another official WC partner or a broadcast partner, you are also benefiting from the push Nike has put behind the World Cup and the worldwide appeal that it draws.  In fact, they should all be thanking Nike for creating such a buzzworthy spot that still has people talking about it a week after its release.

Here's a map showing where the video has had the most impact.  As you can see, it's penetrated every pocket of the world.  


  
Also, If you'd like to see which other viral videos made the list, check it.  Our favorite Old Spice man is back on the list. And, Pepsi's "Go Africa" spot (another unofficial partner) also made the list with 1 million views. 

Finally, if you haven't had a chance to see Nike's "Write the Future" spot, I got you.

PUSH PLAY:  Write the Future

Tuesday, May 18, 2010

NY Yankees: The Sweet Taste of Victory!


When the Yankees and the Red Sox play each other, you're always in for a treat.  It's probably the most hyped matchup in all of American sports, but it always lives up to the hype and is filled with lots o' drama!  Marathon games with multiple lead changes, back to back homeruns, players getting hit by a pitch, while their teammates try to restrain themselves from clearing the dugout and starting a brawl.  I love it!!

Last night was no different.  At one point, the Yankees had a commanding 6-1 lead over the Red Sox. Now, I've convinced myself that Red Sox aren't a threat to us like they've been in the past.  I don't get nervous when I watch these games anymore because I really truly believe that the Yankees are the superior team and will continue to dominate the Red Sox.  Until the Red Sox start playing some real baseball, I'll continue to think this way.

At about 9PM/ET last night, the Yankees were up 6-2.  The TV cutoff the game and switched to Gossip Girl because I DVR Gossip Girl and 24 at that hour. You know, if you DVR two shows at once, your TV has to be tuned into one of the channels that's being recorded.  Ugh!  So annoying. Anyway,  I was actually more upset that I couldn't watch the start of the Suns v. Lakers than missing part of the Yankees game because I'm that confident.  However, confidence doesn't = neglect.  I was still checking the score of the game...not because I was nervous the Yankees would blow their lead, but because I care. Surprise!  Surprise!  When I checked in, the score was now 7-6 Yankees.  WTH!!!  The Red Sox were making a comeback?!?!  Oh hell no!!!! Now, I'm anxious to get back to the game and am wishing what seemed like the longest episode in Gossip Girl history would hurry up and end.  It finally did.  Thank goodness!  I turn back to the game and Boston is now leading the Yankees 9-7 in the top of the 8th.  I can't believe this ish.  I'm so thankful I didn't see Chan Ho Park get tagged up for back-to-back HRs.  I would've lost it.  ATTENTION:  Cool, confident S. Renee has left the building!

At the bottom of the 8th, the Yankees had a chance to tie the game, but we left a man on base.  Sigh... After Sunday's blown save by Mariano Rivera, I knew we had to win this game because we needed to get our momentum back.  A blown save followed by a blown lead is not good.

At the end of the 8th, I briefly turned away from the game to see what was happening with the Lakers/Suns and got caught up.  Next thing, I get a call from my Dad asking me if I'm watching the game.  I assume he means Lakers/Suns and I say yes.  Then I realized he was excited and he wouldn't be excited about the Lakers/Suns, so I say oh, you mean the Yankees/Red Sox?  He said, YES!!  I asked him what happened. He says, "An A-bomb from AROD!!!" He tied up the game in the bottom of the 9th.  I started cheering and beating myself up at the same time because I couldn't believe I missed that moment!  Well, I redeemed myself and immediately turned back to the game.  Next up, Francisco Cervelli.  I love this kid. I feel good having him as the our future catcher once Jorge Posada retires.  What happens? Papelbon hits him...hard.  Man on first.  Next up is Marcus Thames.  The result?  He blasts  Jonathon Papelbon's fastball out of the park! You know what's next.  Pie in the face!  The first of the season.  Such a beautiful thing to win our first game in walk-off homerun fashion against the Red Sox.  Take that, Red Sux Sox Nation!

Wednesday, May 12, 2010

Blog Stroll: King James' Collapse

The talk of the day has been the great collapse of King James in last night's game against the Boston Celtics.  I watched that game, like you, in complete shock, awe, and confusion.  Although, as shocked as we all were, it seems no one has been rendered speechless because everyone has been sharing their two cents all. day. long. Whether it's criticism for Lebron or speculating about what his next move will be, people can't stop talking, blogging, tweeting, etc. Me included.  However, my main concern is the Cavs beating the Celtics so my nightmare of another Lakers/Celtics NBA Final doesn't come true!!  

I usually choose not to write about topics you can find on a million other blogs but today I said, what the hell.  I did a Blog Stroll and compiled a list of links for to you to visit.  Go ahead. Check out the links and read what everyone on the net is talking about.  

Slam Magazine:  About Last Night:  Thoughts on Lebron, failure, and the future.  Call it a posse cut.

The Sports Guy, ESPN:  The End of Pro-basketball in Cleveland

Cleveland.com:  Fans React on Game 5 and Lebron's Future

TrueHoop, ESPN:  What happened to Lebron James?

Michael Rosenberg, Sports Ilustrated:  Is Lebron done with Cleveland?

Joe Posnanski, Sports Illustrated:  An underachiever in Cleveland? Lebrons, Cavs have the look of one

Ohio.com:  Lebron still confident the Cavs can rebound vs Celtics

Behind the Ball, Yahoo! Sports:  Beyond the Box Score, where Lebron James did not care

Daily Dime, ESPN w/ Video:  Lebron's Farewell Game in Cleveland?

ESPN New York:  Lebron Mania is sweeping the City:  Knicks fans and New York Magazine editors are hoping to convince the King

Friday, May 7, 2010

Thursday, May 6, 2010

2010 TIME 100: The World's Five Most Influential Athletes

Last week, TIME Magazine released 2010 TIME 100:  The World's Most Influential People.  I always enjoy reviewing this list because it's an opportunity for me to step out of my USA bubble and expose myself to international trailblazers and influencers in art, politics, business, music, medicine, philanthropy, sports, etc.

This year, I was particularly interested to learn how many athletes or individuals tied to sports made the list.  As it turns out, there are five including two Americans.  As much as we like to think we rule the sports world, TIME Magazine thinks otherwise.  Forty percent isn't exactly world domination.

Below includes the Five Most Influential Athletes or Heroes, per TIME Magazine, along with a blurb providing context as to why they made the list.  I also added my two cents and shared when I discovered these athletes.  I was hip to four of the five.  Not bad. 

1.  Kim Yu-Na:  Figure Skater  
This year I hardly watched the Winter Olympics.  I have no idea why I was less interested than I've been in the past.  The only event I watched with slight regularity was figure skating, my favorite Winter Olympic event.  I'm always in awe by the grace and athleticism that the skaters exhibit.  The way these athletes toss fear aside and just trust in their partner or themselves is unfathomable, for me at least.  The one skater that stood out to me was Kim Yu-Na.  Her routines were jaw dropping.  It's good to know that I wasn't the only person captivated by her movement.  She is one of Time's Most Influential People in the World. 

Check out what Silver Olympic Medalist, Michelle Kwan, had to say about Kim Yu-Na,
I couldn't have been more surprised or honored last summer when Korean figure skater Kim Yu-Na told me that as a 7-year-old, she was so inspired by my skating at the 1998 Winter Games that she memorized my skating routines, pretending to be at the Olympics. Twelve years later, she no longer had to pretend. I have never seen a skater with such a combination of artistry and athleticism. From the first notes of her sassy James Bond medley to the closing Gershwin strains, Kim's inspiring performances in Vancouver changed the face of figure skating forever. Those 6½ minutes on the ice left not only a mark in the record book but also an indelible impression on millions of young girls around the world. For Kim, the dream that began as a 7-year-old has been realized. For these girls, thanks to her, a dream and journey are just beginning. 
2.  Phil Mickelson:  Golfer
I'll admit, I didn't really start following golf until Tiger Woods stepped on the scene.  In my opinion, no one that looked like me participated in the sport, so why should I care.  Also, it was kind of off limits in my mind.  Growing up, my Dad used to take me to the basketball court and we'd shoot hoops for hours.  Golf wasn't as accessible as other sports that I was more familiar with.  There was a dress code, you had to wake up early to get on the course, it went on for hours, it moved slow....it was just boring.   I lacked an appreciation for the sport and how challenging it was until I started to watch Tiger Woods.  As a result of following golf more, I became familiar with some of its other greats, including Phil Mickelson.  I couldn't understand how "this guy" could give Tiger such a run for his money if Tiger was supposed to be the best.  Last month, I was glued to the TV, like most of the country, waiting to see if Tiger was going to pull off a comeback or if Lefty was going to win another green jacket.  So glad Mickelson held on for the win.  Couldn't have been happier for him.

Here's what another golf great, Jack Nicklaus, had to say about Phil Mickelson,
Now that I am five years removed from competitive golf, I, like many of you, have simply become a fan of the game. I have long enjoyed the engaging personality of Phil Mickelson, 39, and the smile that has endeared him to many fans. We have all celebrated Phil's victories and cried with him over the struggles faced by his wife Amy and his mother. Family has always been my priority, and their presence outside the ropes has underlined every win. After he won this year's Masters, I imagine that slipping into a third green jacket would not have meant nearly as much to Phil had he not first slipped into the embrace of his family. That's the way it should be. My wife Barbara and I are proud to call Amy and Phil friends. (via Jack Nicklaus, who's won a record 18 major golf championships)
3.  Didier Drogba:  Soccer/Football Player
If you're unfamiliar with Didier Drogba, get familiar.  Or, if you think you've heard his name somewhere before it may be because he was just featured on the Vanity Fair cover alongside Christiano Ronaldo, for their World Cup issue.  He's definitely someone to follow when next month's tournament gets underway.

There are six African nations competing in the World Cup.  To date, no African nation has ever won the tournament, but experts say that if it were to happen this year, Ivory Coast would be the team to do it, and the reason for that is Drogba.  He's not only carrying the weight of his country on his shoulders, but an entire continent.  What pressure! 

Read what Ebben Harrell had to say about Drogba and why he means so much to the sport and his fellow countrymen, 
If soccer is a religion in England, then the Slug and Lettuce pub in Putney is its Vatican. There, over warm beer and soggy fries, middle-aged men pontificate on everything from the inherent sinfulness of the offside trap to the fallibility of Wayne Rooney's left foot. But like church officials confronted with Galileo's telescope, football's high priests can't quite make sense of Didier Drogba. "He's a weapon, not a footballer," says one. "A specimen," says another. "The scariest footballer in the world."
Drogba, 32, a striker for England's Chelsea Football Club and the captain of the Côte d'Ivoire team, has shown the world what's possible when power and grace fuse on the soccer pitch. Imagine the body of an NBA star with feet as nimble as a prima ballerina's. When the World Cup kicks off in South Africa in June, he will carry the hopes of a continent as Africa's best-known soccer star. (West African fans will toast him with a beer glass called the Drogba. It's nearly twice the size of a normal mug.)
No one knows the rickety and high-spirited but often heartbreaking touring bus that is African soccer better than Drogba. At the 2006 World Cup, his homeland ravaged by civil war, he organized a statement from the Elephants, as the Ivorian national team is referred to, calling for peace. Many credit the ensuing calm for allowing reconciliation to begin. At a match last March, 22 Ivorians were killed in the crush to see their beloved heroes play. After the game, Drogba resolved to donate every dollar he earns from endorsements to a charity he set up to build new hospitals in the country.
Drogba is conflicted about his stardom; the same love of No. 11 that brought Ivorians together in 2006 also led to the fatal tumult last year. "I'd like the country to ultimately be able to deal with political problems itself," he says in his soft, French-accented English. "It's not really good to depend on the win or defeat of the national team. That means there is something wrong."
On the pitch, Drogba is known for the strength with which he holds off opposing defenders; it's that awesome ability that scares and baffles the high priests at the Slug and Lettuce. But why should it surprise them? This sensitive young man already carries so much of Africa's weight on his wide, sturdy shoulders.
4.  Sachin Tendulkar:  Cricketer
I'll be honest, I had no idea who Sachin Tendulkar was before discovering him on TIME's list.  Admittedly, I'm a little a green when it comes to cricket (no pun intended, well kind of...). So, I searched for him on YouTube and there were over 4,000 results.  No big deal.  Fans love him for his hitting ability.  After watching a few videos,  I recognized how he sent balls flying at high speed, which caused endless frustration by his fellow cricketers on defense, further causing his extremely celebratory fans to go crazy in the stands.  That kind of reaction does not get lost in translation across sports boarders.  I understand his appeal, but if you need further convincing, Tendulkar amassed over 160K Twitter followers in less than 48 hours.  These numbers tell the whole story. In a society where popularity is judged on the number of Twitter followers or Facebook friends you have, that's major.

Here's what New York Times best-seller Deepak Chopra had to say about Sachin Tendulkar, 
In the history of cricket, only one man has scored a double century — 200 runs — in a One Day International match, and his name is Sachin Tendulkar. To millions of Indians and countless fans around the world, this act, which caps a career of record-breaking feats, arouses a sense of awe.
Cricket casts the tiniest shadow on the American sports scene, but globally it stokes the fire in people's souls. Inherited from imperial England, the world's second most watched team sport has become a symbol of beating the colonials at their own game. Sports heroes such as Tendulkar, 37, stand for national dignity in a way that perhaps only a postcolonial nation can understand. And feel grateful for.
5.  Serena Williams:  Tennis Player
I remember when Serena was known as Venus' younger sister that also showed signs of being a decent tennis player. How good she'd become was still unknown.  I also remember sitting in my parents' living room, watching Serena play, and debating my brother about Serena being a better player than Venus.  He disagreed and we went at it.  I think he dismissed my point of view because he was the athlete, and I was the younger sister.  But I stood my ground because I knew I was right.  Fast forward 10-15 years later and this is no longer up for debate.  Serena has undoubtedly proven to be the superior Williams sister, as well as female tennis player of my generation.

Her power, focus, and consistency is not to be messed with.  I love that she shuts down her critics that say she's not devoted to tennis.  Yes, Serena has interests off the court and I applaud her for doing so.   If she wants to open schools in Africa, she should.  If she wants to pursue fashion, or become an actress or a nail technician, she should!  If she can balance everything and still be at the top of her game, she should do it all! Serena is so good that when it's time for her to redirect her focus on to the court, she turns on her tennis switch and lights it up.  I have no doubt that when the French Open starts later this month, she'll be ready to take out every opponent, Venus included.

Here's what Billie Jean King, tennis champ and social-justice pioneer, is a co-founder of World Team Tennis and the founder of the Women's Sports Foundation, had to say about my girl,

 Serena Williams is one of those rare champions who have transcended sports and impacted our society. In tennis, she is as focused as she has ever been at any point in her career, and it shows. (She recently picked up her 12th Grand Slam title, the same number I won.)
But in addition to the people who follow her on the court, she has a growing legion of fans outside the sport. Serena, 28, is committed to making a difference in the lives of others. Her work with children in Kenya and here in the U.S. stresses the importance of education.
Through her charitable efforts, people are seeing her in a larger context. She has several interests — yes, tennis is one of them — but it is this new combination of success on the court and stability in her life that is creating new opportunities, for her and the people whose lives she touches. 
Click here to read about the other 95 Most Influential People in the World.

Source:  TIME Magazine

Wednesday, May 5, 2010

Michael Jordan: Show Us What You Got

As you know, Michael Jordan recently became the majority owner of the Charlotte Bobcats.  My initial reaction upon hearing this was, ummm, I wonder how this'll turn out.  Let's be real, when it comes to bball, MJ hasn't had much success in many endeavors beyond lacing up as #23 for the Chicago Bulls.

Since the Bobcats made the postseason for the first time in franchise history, they finally have a story to tell that people (sports + fans + networks + sponsors) want to hear, but it's up to Michael Jordan and President & COO Fred Whitfield to finally make the Bobcats financially viable.  Today, Sports Business Daily reported,
The team prior to the '09-10 season was "projected to lose $35[M]," but team officials said that "several successes of late have improved the Bobcats' bottom line." The Bobcats have sold "more than 800 new season tickets for next year," and renewal rates have "climbed to 85%, up from around 70% in recent years." That ranks the team sixth and 12th, respectively, in the NBA. Whitfield said that those sales, "much like several corporate sponsors expected to be added in the next few months, are the culmination of an 18-month push." Industry execs said that the Bobcats "must pounce on the momentum" from making this year's playoffs. SportsCorp President Marc Ganis: "They must stay in the public eye after the playoffs. Every week or two, they need to have something that puts them in the public eye. It almost needs to be scripted." (via Sports Business Daily)
 I totally agree with this, but it's easier said than done.  With everyone speculating about where today's top free agents will land, it'll be very difficult for the Bobcats to keep their seat at the cool kids table.  The Bobcats' PR department have a tough road ahead of them.  They must craft a killer strategy to continue the buzz about the team.  Unfortunately, the Bobcats don't have any picks in June's draft.  That would have been an immediate and obvious opportunity to stay relevant.  And, with rumors swirling that Larry Brown is going to return to the 76ers, it doesn't seem like the PR team has much to work with.  It'll be interesting to see what "news" the PR team will be able to manufacture to accomplish Ganis' challenge.

The Sports Business Daily article also mentioned,
 Jordan "approved increased budgets for game operations at the end of the regular season and into the playoffs, adding flair to the team's post-season push," and he allowed Whitfield to "hire eight staffers, the franchise's first gain since laying off 38 employees" in '08. (via Sports Business Daily)
Sometimes you have to spend money to make money, but MJ should be careful not to overdo it.  It's going to take more than one successful trip to the postseason to turn the team around financially.  Yes, increased season ticket subscribers and sponsorship packages help, but team execs shouldn't lose focus on putting a product together that people will want to pay to see.  The last thing you want is for the Bobcats' fan base to feel duped because the team's success was a one and done situation.  If they can't hold on to Larry Brown, they're going to be in trouble.  It's doubtful that a team with their pool of talent will make back-to-back appearances to the NBA Playoffs.

Michael Jordan has the business and basketball worlds taking note of every move he makes.  He's finally back in the spotlight.  Just the way he likes it. Will he come through in the clutch like he's done so many times in the past, or will this be another blemish on his record?  Looks like we'll have to play the wait and see game.  Although, my money is on the Bobcats returning to obscurity.  Just sayin'...