Skullcandy + Roc Nation + NBA= The Skullcandy Crew

Skullcandy, the premium headphone brand, extended their partnership with the NBA and Roc Nation and formed The Skullcandy Crew which features a who's who among the best young(ish) talent in the NBA.  Andre Iguodala of the 76ers, Deron Williams of the Utah Jazz, Derrick Rose of the Chicago Bulls, and Kevin Durant and James Harden of the Oklahoma City Thunder form the Skullcandy Crew.

Here's what Skullcandy said about the new partnership:

With teams in surf, skate, snow and several other action sports, it only made sense to broaden the Skullcandy Family to cover the NBA’s superstars, further cementing the bond between music and athletes. 

Skullcandy will be actively supporting charity events with each Crew member and will have exclusive access to behind the scenes action starring our NBA crew. Whether it’s taking over the Skullcandy Twitter account, hanging backstage at concerts, or dropping beats with the Roc Nation family, the Skullcandy Crew will give you the courtside view into the life of some real ballers.

NBA signature headphones will also drop sometime this year along with the Crew rocking the latest Skullcandy gear.

I think this is a dope partnership and a great come up for these guys.  But, I can't help but think how ironic it is that David Stern attempted to clean up the hip hop image of the players by enforcing a dress code; but then partners with Skullcandy and RocNation.  I honestly think both decisions were the right decisions, but I couldn't ignore my observation.  Can't knock the hustle.

Check out the promo video featuring The Skullcandy Crew.  And, if you want to learn what music the Crew is rocking out to on gameday, while they're traveling or just chilling, find out at www.skullcandy.com/nba-crew.

PRESS PLAY:  The NBA SkullCandy Crew